Still a work in progress, this is a photo essay about the ubiquitous "99 Cents stores" in New York City.
I took all these photos inside a local 99 Cents store with an iphone, then I made composite images using other iphone photos of the flaking p...
(more)Still a work in progress, this is a photo essay about the ubiquitous "99 Cents stores" in New York City.
I took all these photos inside a local 99 Cents store with an iphone, then I made composite images using other iphone photos of the flaking paint on the walls of the same shop and superimposed the two.
I am trying to convey a sense of social decay, of broken dreams, disillusion and imperfection.
These retail outlets, once simply called "99 Cent Stores", now evolved into "99 Cent -or more" Stores", cater for a large number of mostly immigrant customers, who try to live the American dream of "shop till you drop" in the only places where they can afford it.
The wide-ranging merchandise is all quantity versus quality based and often, next to cheap plastic dolls and no-brand cleaning supplies, you are able to buy canned food (nearing or past expiration date), clothing, and all sorts of sub-standard household items.
The only good thing about this stores is the price, usually a dollar per item and never more than three-four dollars for the most expensive goods (like a pressure cooker or a CD player).
I am a user too, but every time I go in there, every time I walk the shabby, misaligned aisles I find myself meditating about Russia, about the Cuban revolution and the principles of Capitalism.
I mostly end up buying pretty awful picture frames containing horrible prints of flowers, little angels and improbable, utopic panoramas which I carefully remove with a sharp knife when I get home and substitute with my own favorite photographic prints.